Chants of ''Who's Your Daddy'' and ''Overrated'' were shouted with glee at the Indiana bench after the team was knocked from the unbeaten ranks.
Make no mistake, Rutgers (6-2, 1-0 Big Ten) owns Indiana (7-1, 0-1) on the basketball floor these days.
Freshman guard Derek Simpson scored 10 straight points in a game-deciding run and Rutgers beat Indiana for the sixth time in a row and ninth time in 10 meetings, 63-48 on Saturday.
''As far as Indiana goes, I feel we just know the focus of this team,'' said Rutgers senior Caleb McConnell, who had 16 points and 10 rebounds. ''It gives us an advantage because we had beaten them five times in a row. We went in trying to execute our game plan and we did it again.''
Simpson scored all 14 of his points in the second half as Rutgers made coach Mike Woodson's first visit to ''The Banks'' unpleasant.
''We got to make shots from the perimeter,'' said Woodson, whose team shot 30.4% from the field, including 6 of 21 from long range. ''But we just got out-toughed tonight. I thought, I mean, from the beginning to the end, I mean, we couldn't rebound the basketball with him. I thought that was the difference in the ballgame and that was the cushion that they needed.''
Miller Kopp scored a season-high 21 points for Indiana . Star forward Trayce Jackson-Davis, who faced a packed in defense, was held to 13 points and 10 rebounds before fouling out late.
Jackson-Davis said Indiana just didn't play well.
''I don't necessarily say that it's a bad matchup for us because I think defensively we're still good,'' he said. ''But at the same time, our offense just wasn't clicking tonight.''
The win was coach Steve Pikiell's 14th over a ranked team since taking over a struggling Rutgers' program in 2016-17. As usual, defense was at the center of its win.
The Hoosiers' point total was a season low. They were averaging 87.1 points and were coming off a win over North Carolina.
Indiana played poorly in the first half in falling behind 31-24. The Hoosiers opened the final 20 minutes with a 13-4 spurt, taking two-point leads on baskets by Xavier Johnson and Kopp.
McConnell hit a 3-pointer to put Rutgers ahead for good and then Simpson took over, hitting a layup, a jumper, a 3-pointer and a big scoop shot for a 47-37 lead. His final point in the run came when Johnson hit him in the face in the offensive zone and a flagrant foul was eventually called. He made 1 of 2 free throws.
''I still have have much more to do and I am going to keep working and we're going to keep working as a team,'' Simpson said. ''It was a fun game, and it really got loud. My ears are still ringing right now.''
Rutgers senior starting guard Paul Mulcahy returned to the lineup after missing four games with a shoulder injury. He came off the bench early in the first half and played almost 24 minutes, scoring six points and handing out four assists.
Indiana starting guard Jalen Hood-Schifino did not play because of a back problem. He was averaging 8.7 points. Starting forward Race Thompson, who was averaging 7.3 points, was scoreless on 0 for 4 shooting.
Indiana: This was poor performance by the Hoosiers. They are bound to take a tumble.
Rutgers: This was a big win for Rutgers, which was coming off a road loss at Miami. They are 6-0 at home.
Indiana: Conference home opener against Nebraska on Wednesday.
Rutgers: At No. 25 Ohio State on Thursday.
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